The digital commerce platform aims for global expansion as the go-to commerce experience management platform

Salisfy, a Commerce Experience Management (CommerceXM) platform provider fostering digital shelf advancement for brand manufacturers, retailers, and distributors, has announced the closure of a $200 million Series F round ventured by TPG – an alternative asset management leader.

TPG has invested in the platform through its investment vehicle “TPG Tech Adjacencies” fund - which focuses on flexible capital solutions catering to the tech industry – appointing TPG Managing Director Arun Agarwal as the Board Observer.

Taking the valuation of Salsify to $2 billion, the round involved investments from Neuberger Berman Funds, Permira’s Growth Opportunities Fund, and Cap Table Coalition.

The latest investment comes after the Warburg Pincus-led Series E round in late 2020, which raised $155 million, adding to the total funding of more than $450 million.

With the recent influx, Salsify will boost its vision to emerge as the ideal global system of record supporting improved digital customer experiences that revolve around data.

The investment-led deliverables will boost Salsify’s global expansion plans, including:

• Enabling the Salsify Commerce Experience Management Platform to serve global network of system integrators as well as tech partners in their journey to support consistency, flexibility, and automation throughout product life cycle right from production to purchase.
• Helping expand and solidify the world’s most dynamic retailer network enabling brands and retailers to multiple collaborations for delivering result-based optimized commerce experiences.
• Advocating continuous global expansion for Salsify beyond its existing footprint across France, Portugal, the U.S., UK, and Australia to broaden reach, services, and support for global customers.
• Investing to make Salsify a career-building company with a diverse global team committed to drive success in one the most open sectors of the tech space.

Source Credit: https://www.prnewswire.com/news-releases/digital-commerce-leader-salsify-closes-200-million-investment-led-by-tpg-at-2-billion-valuation-301524173.html