Urus to strengthen Lamborghini’s roots in India in the coming years

Lamborghini, an Italian car manufacturer renowned for its aesthetically significant, high performance sports cars, is reportedly planning to put his foot down in the Indian automobile sector with its V8 SUV, the Lamborghini Urus.

In a recent interview, Lamborghini revealed that its premium SUV could expand its presence in India, with the variant holding almost 50% of its sales. Reportedly, Lamborghini has delivered its 50th Urus in the country in 2019 and currently has an eight-month waiting period.

Commenting on this move, Sharad Agarwal, Head of Lamborghini India, said that Urus has grown to become a flagship model, providing almost 50 percent of its business. As of now, the order bank remains to be healthy for the car. Lamborghini believes that Urus would play a vital role in the company’s future growth in India. However, sportscars would still be the core of Lamborghini’s operations.

Agarwal further added that the company hasn’t witnessed such exponential an growth in the sports car segment. Certainly, the Urus is helping Lamborghini attract new customers from premium luxury SUVs and sedans segment, who earlier weren’t enticed by the super-luxury segment.

On a global scale, Lamborghini has managed to surprise the whole automotive sector with its 2019’s sales results, with Urus heading the biggest sales figure among all. For the record, these figures were achieved amidst a stalling Chinese car market (thanks to the ongoing trade war). 

Reports say that sales of Urus have leaped by 182 percent in a year. To put it in simple terms, out of all the 8,205 vehicles sold in 2019, 4,962 of those were Uruses. Despite U.S., China and the U.K being the biggest markets for Lamborghini, its Italian homeland has also recorded groundbreaking sales in 2019.

Source Credit: https://economictimes.indiatimes.com/industry/auto/cars-uvs/urus-to-drive-future-growth-of-lamborghini-in-india/articleshow/73864910.cms