Streaming service Spotify to apparently halt political ads in 2020
Category: #headlines  By Mateen Dalal  Date: 2019-12-30
  • share
  • Twitter
  • Facebook
  • LinkedIn

Streaming service Spotify to apparently halt political ads in 2020

 

  • Spotify will refrain from selling ads which are more likely to have legislative or judicial outcomes.
  • The company will not control political ads embedded in for third-party podcasts.

The world’s largest music streaming service Spotify is deferring the sale of political ads on its platform early next year. The decision comes in the wake of aggressive campaigning for the U.S. presidential election in November 2020.

Spotify, which has around 141 million users embracing its ad-supported platform in October, takes the cue from Google and Twitter in banning the political ads. While Twitter prohibited political ads in October, Google has allegedly taken a nuanced step. Google has made it harder to micro-target audience based on political affiliation via YouTube and Google search. Meanwhile, Facebook has drawn flak for showing inaptness in fact-checking ads placed by candidates.

The company said in a statement that they lacked ‘level of robustness in the systems, processes and tools’ to police the content. A Republican digital strategist was quoted saying Spotify wasn’t the preferred choice for political campaigns up until recently. With other platforms placing a kibosh on political ads, advertisers were in a quest for a new alternative, the Republican added.

Reports indicate Spotify will refrain from selling ads which are more likely to have legislative or judicial outcomes. Apparently, political groups including candidates for office, appointed and elected officials, political action committees (PACs), political parties, SuperPACS and contents which are for or against those entities will come under the new policy. As it pans out, ads will be barred from weighing in on legislation, proposed laws or voter referendums.

It is worth noting that the suspension on ads is only applicable to ad sales of Spotify, keeping advertisements embedded in third-party content at bay. Meanwhile, those contents will still come under the ambit of broader content policies of Spotify. For the record, Spotify does not run political advertisements outside the U.S.
 

Source credit:

https://in.reuters.com/article/us-spotify-political-ads/spotify-to-suspend-political-advertising-in-2020-idINKBN1YV1GI

  • share
  • Twitter
  • Facebook
  • LinkedIn


About Author

Mateen Dalal    

Mateen Dalal

Mateen has completed his Bachelor’s degree in electronics and telecommunication engineering, post which he lent his proficiency to the industry, working as a quality and test engineer. Drawn intricately toward the field of content creation however, Mateen soon switc...

Read More

More News By Mateen Dalal

Mercedes-AMG Petronas F1 Team and AMD team-up for F1 2020
Mercedes-AMG Petronas F1 Team and AMD team-up for F1 2020
By Mateen Dalal

Mercedes-AMG Petronas F1 Team, and Advanced Micro Devices (AMD), a renowned semiconductor developer, have reportedly announced a new multi-year partnership agreement that has combined the two firms’ passion of for high performance, beginning fr...

Aduro begins trial of MK-5890 for non-small cell lung cancer treatment
Aduro begins trial of MK-5890 for non-small cell lung cancer treatment
By Mateen Dalal

The biopharmaceutical giant has also received a USD 10 million development milestone payment from Merck & CO. for the initiation of the trial A clinical-stage biopharmaceutical company, Aduro Biotech, Inc. recently announced to have ba...

TherapeuticsMD submits a New Drug Application to the FDA for BIJUVA®
TherapeuticsMD submits a New Drug Application to the FDA for BIJUVA®
By Mateen Dalal

TherapeuticsMD, Inc., an inventive pharmaceutical company that focuses on women healthcare, has recently announced that it has presented a New Drug Application (NDA) pre-approval efficacy supplement to the U.S. FDA (Food and Drug Administration) for ...