Netflix acquires StoryBots to bring educational content to kids
Season 3 of “Ask the StoryBots” would be launched on Netflix in the fall. The American media services provider Netflix Inc. has reportedly announced that it has acquired StoryBots, children's educational media franchise, to bring educational content to its growing member base of kids and families around the world. The move comes following the launch of highly anticipated rival Disney+. Reportedly, the acquisition price of the deal is not yet disclosed by Netflix. But as per reliable sources, the price was immaterial to Netflix. Generally, Netflix does not make acquisitions and prefers to spend directly on content. However, the streaming company rarely acquire content companies. The first acquisition made by Netflix was comic book creator MillarWorld in the year 2017. “Ask the StoryBots”, a show of StoryBots, was first launched on Netflix in the year 2016. The show features 5 curious creatures who find answers to the questions that kids are often curious about, for example, why we brush our teeth, how night happens. StoryBots has featured the voices of several celebs to accompany its animated characters, including Edward Norton, Snoop Dogg, Wanda Sykes and Whoopi Goldberg, among others. Season 3 of “Ask the StoryBots” would be launched on Netflix in the fall. Under the deal, more StoryBots original programming, including short-form content and additional series, will be produced by the Spiridellis brothers. The larger goal of Netflix is to own a brand of popular kids’ educational programming – perhaps a Sesame Street for the Netflix era. Another streaming services, such as Apple TV+ and HBO NOW, have already signed deals with Sesame workshop, the precedent which will have muppets teaching kids programming basics and the latter which now broadcasts Sesame Street. Gregg and Evan Spiridellis reportedly stated that the company’s goal with Netflix is to make StoryBots the leading educational entertainment brand for families and kids around the world. The opportunity seems to be once-in-a-lifetime chance for the company to bring something epic into the world, he further added. Source credit: https://techcrunch.com/2019/05/09/netflix-acquires-kids-educational-content-co-storybots/ https://media.netflix.com/en/press-releases/netflix-acquires-the-critically-and-fan-acclaimed-storybots-property-and-commits-to-bringing-educational-content-to-kids-and-families-around-the-world