Matcha Market Growth Trends, Industry Analysis and Regional Outlook by 2024
Category: #business  By Partha Ray  Date: 2019-09-10
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Matcha Market Growth Trends, Industry Analysis and Regional Outlook by 2024

Global Market Insights, Inc. has released a new research study on Matcha Market analysis 2019-2024 inclusive of one or more factors covering regional opportunities, application landscape, product demand trends, and end-use portfolio of the industry over the forecast timeframe. The report also outlines the competitive framework of the industry detailing the SWOT analysis and market share dominance of the prominent players.

Growing health awareness and consumer inclination towards organic products would drive global matcha market. For producing matcha, tea leaves are shade grown & unfermented in order increase chlorophyll content, amino acids to cure high blood pressure, and obesity. It is incorporated in food and beverages to increase their nutritional content as well as to innovate new products.

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Product demand from food application would surpass over USD 480 million by 2024. It is widely used in bakery and confectionery products including cookies, cakes, chocolates, ice-creams, and dietary supplements owing to its unique taste & flavor. Presence of epigallocatechin gallate in the product helps to boost metabolism, detoxifies body, elevates consciousness by calming the entire body system and provides essential vitamins & minerals hence, propelling market demand.

Organic matcha green tea powder is stone ground and undergoes an extensive preparation process. It involves harvesting while the leaves are still young, then drying through either pan-fried Chinese method or steaming using Japanese technique. Tea leaves are then grounded consuming the entire leaf thus providing a stimulating effect. It can be mixed with lattes and smoothies thus boosting product growth.

Camellia sinensis is an essential raw material for manufacturing matcha powder. Production is labor-intensive and extensive procurement process and is mainly concentrated in China and Japan. High transportation cost from these regions adds up to final product price and making it it a premium product.

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Matcha market from personal care & cosmetic application should witness significant gains at over 3.5% in the projected time-frame. It is used to make face packs, toners, moisturizers, and face serums. Presence of high antioxidants help skin to combat the negative effect of radiations. The chlorophyll detoxifies skin and protects it against impurities. Rising demand for organic personal care & cosmetic products would increase product demand.

Matcha market from classic grade is anticipated to witness gains at over 7% by 2024 owing to its utilization in beverages like regular tea, juices, smoothies and lattes. The smooth texture and aroma would fuel product demand in beverage application.

China matcha market will witness gains at over 8.5% during projected time which can be attributed to rise in cultivation of tea plantations. It is also the leading exporter of matcha powder. Increasing per capita income along with government initiatives for organic based products should further strengthen regional industry growth.

UK matcha market should generate revenues surpassing USD 250 million in the projected timeframe owing to rising health concerns from obesity. The product treats obesity, type 2 diabetes and heart related diseases. Presence of major functional food manufacturers in the region and their striding drive for product innovation should fortify regional industry growth.

Global matcha market share is highly competitive and fragmented with key manufacturers including ITO EN, AIYA, Aoi Tea Company, Vivid Vitality, Ippodo Tea and Encha. Companies focus on expanding their marketing network by developing channel strategies through partnership, mergers & acquisition. Growing investment in R&D by companies for product development also strengthens market penetrability. High technological innovation in product & manufacturing technology should propel industry size.

Partial Report Content:

Chapter 1     Methodology & Scope

1.1      Methodology

1.2      Market definitions

1.3      Market estimation & forecast parameters

1.4      Data Sources

1.4.1   Primary

1.4.2   Secondary   Paid Sources   Public Sources

Chapter 2      Executive Summary

2.1      Matcha  industry 3600 synopsis, 2013 - 2024

2.1.1   Business Trends

2.1.2   Regional trends

2.1.3   Production technology trends

2.1.4   Grade trends

2.1.5   Application trends

Chapter 3     Matcha Market Industry Insights

3.1      Industry segmentation

3.2      Industry landscape, 2013 - 2024

3.3      Industry ecosystem analysis

3.4      Vendor Matrix

3.4.1   Distribution channel analysis   Collaborations/Partnerships   Distributors   Technology Providers

3.5      Production Technology

3.6      Raw material analysis

3.7      Regulatory landscape

3.7.1   U.S.   Food & Drug Administration Code of Federal Regulations Title 21

3.7.2   Europe:   COMMISSION REGULATION (EC) No 953/2009 of 13 October 2009 on substances that may be added for specific nutritional purposes in foods for particular nutritional uses

3.7.3   Japan

3.8      Pricing analysis

3.8.1   Ceremonial

3.8.2   Classic

3.8.3   Culinary

3.8.4   Growth drivers   North America: Increasing matcha usage as an ingredient in the packaged food industry   Europe: Increasing matcha usage in cosmetics and personal care products   Asia Pacific: Growth in tea production & consumption is likely to favor matcha industry growth

3.8.5   Industry pitfalls & challenges   High product cost compared to its substitutes

3.8.6   Innovation & sustainability

3.9      Growth potential analysis, 2017   Emerging business model   Collaboration/Joint ventures   New product launch

3.10    Porter’s analysis

3.11    Competitive landscape, 2017

3.11.1   Strategy dashboard

3.12    PESTEL analysis

Chapter 4     Matcha  Market, By Production Technology

4.1      Key production technology trends

4.2      Pan-fried

4.2.1   Market estimates & forecast, 2013-2024, (Kilo Tons) (USD Million)

4.2.2   Market estimates & forecast, by region, 2013-2024, (Kilo Tons), (USD Million)

4.3      Steamed

4.3.1   Market estimates & forecast, 2013-2024,(Kilo Tons), (USD Million)

4.3.2   Market estimates & forecast, by region, 2013-2024, (Kilo Tons), (USD Million)

About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

Contact Us:

Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: mailto:[email protected]

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About Author

Partha Ray    

Partha Ray

Partha is into digital marketing since the last 3 years and has worked on multiple projects across various industries. An Computer Science engineer by education, he has prior experience in software development. His other interests include playing cricket & Hockey.


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