Buick plans to rebrand as an electric-only automaker in a decade

Buick, a division of the American automobile manufacturer General Motors, has announced key changes meant to highlight its shift to electric vehicles.

The company will be releasing its first EV for the North American market in 2024 and will be only selling electric vehicles in the coming 10 years.

Its upcoming EVs will be named "Electra", which is an affirmation of the firm's past. It is introducing a new car the Wildcat, that is meant to chase the future of all-electric.

Furthermore, Buick is also upgrading its tri-shield logo, going away with the circular design for a body-mounted horizontal display, focusing on its brand transformation.

Buick is the last of the four vehicles brand owned by GM (with the other three being GMC, Chevrolet, and Cadillac) to introduce its electrification plans.

Earlier this year, the firm teased its first EV for buyers of the US, revealing a headlight that mirrored a concept car known as Electra, released by Buick several years earlier.

The firm has long-established that the Electra name will be core to the company's effort to sell only electric vehicles in the coming decade.

In a statement, Duncan Aldred, vice president of Buick, said that their company is dedicated to an all-electric future. Buick's new logo, use of the new Electra naming series, and unique design look for future products will revolutionize the brand.

The Wildcat concept is intended to signify this shift. A sports car with body lines destined to represent onward momentum, the Beast is a prologue to the automaker's electric vehicle lineup.

It also supports little likeness to the Electra concept revealed by Buick two years ago. That concept is a crossover SUV with coach-style radical-if-impractical scissor doors.

Source Credit - https://www.theverge.com/2022/6/1/23148699/buick-ev-electric-rebrand-electra-wildcat-concept