AI-based platform Instoried secures $8Mn in latest funding round

Instoried, an AI-powdered augmented writing platform that aims at driving content engagement, has secured $8 million in a recent funding round led by 9Unicorns and Pritt Investment Partners, along with participants like Venture Catalysts Angel Fund, Mumbai Angels, SOSV, and some HNIs.

Sources close to this funding state that Instoried will use this investment to strengthen its technology, add more people to its team and expand its footprint in new geographies.

The tracking software is based on Artificial Intelligence and permits real-time sentiment analysis of content creation to certify performance before publication.

Sharmin Ali, Founder & CEO, Instoried, said that the firm could find a significant opportunity during the pandemic times and have expanded 50X in the last year.

Instoried is currently amidst expanding its activities in the United States. This funding will enable it to establish a solid team in the United States, and expand its product line.

Instoried's service offering comprises both content assessment and development, including short-form content generation, plagiarism check, headline analysis, emotional quotient analysis, grammar check, tonality check, and panel testing.

The firm claims that its platform makes recommendations for material connecting and striking a chord with clients. This results in increased engagement and content output, all while employing AI in real-time.

According to Instoried, in just two months, it has onboarded over 120,000 users. After six months of employing the technology, customers have witnessed a threefold boost in lead generation and a doubled content ROI.

Scott Tripp, Director of People, Standards, and Results at Pritt Investment Partners, said that their partners focus keenly on financing companies that have a solid product, a market in which to grow, a management team, a solid plan for progress and promising returns in the future. The firm believes to have found this in Instoried and Sharmin Ali.

Source Credit - https://yourstory.com/2021/10/funding-alert-instoried-raises-usd-8m-pritt-9unicorns/amp